Pending Way Day event comes at critical time for Wayfair

BOSTON – Wayfair’s Way Day sales event, slated for April 27 and 28, comes at a critical time for the home furnishings retailer, which has seen its stock decline steadily over the past several months. After cresting around $343 in March 2021, the e-tailer’s stock has seen dramatic and consistent declines with it currently trading below $100 a share.

With its fifth annual Way Day sales event slated to kick off at 12 a.m, on Wednesday, April 27 observers will be watching closely to see if Wayfair can regain lost momentum.

“Consumers are bringing more creativity and innovation to their homes than ever before, from renovating garages into guest rooms and art studios, to transforming their backyards into outdoor oases,” said Steve Oblak, chief commercial officer, Wayfair. “Whether planning for summer gatherings or stocking up on home staples, we are excited to offer our customers the lowest prices of the year this Way Day as we help them reimagine their spaces and create their own unique feeling of home.”

This Way Day, shoppers are invited to take advantage of discounts from brands such as Kohler, Weber, KitchenAid and Sealy, with thousands of flash deals that will run during the two-day sales event and daily doorbusters that begin today. Consumers seeking a spring and summer refresh will also be offered savings across outdoor items such as grills, patio furniture, and storage and organization products.

Through April 28, new Wayfair credit card members can receive $40 off their qualifying first purchase of $100 or more across the U.S. and Canada, with applicable exclusions. Wayfair will also offer additional savings exclusively on Wayfair On Air, its video commerce platform available on the Wayfair app.

To preview Way Day deals and discover millions of products across home furnishings, décor, housewares, home improvement and more, visit www.wayfair.com/daily-sales/way-day or download the Wayfair app.

Wayfair operates a portfolio of e-commerce sites including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold; as well as Wayfair Professional, its business program.

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