Mr. Christmas Receives Private Investment From Sachs Capital to Fund Brand Growth

Family-owned holiday décor manufacturer Mr. Christmas has received the final investment of Sachs Capital Fund II.

Managed by Andrew Sachs, the investment provides “flexible, non-control, long-term capital to successful entrepreneurs and family-owned businesses,” according to a release from Mr. Christmas and Sachs Capital.

“To continue to grow our business, develop innovative products and access a growing marketplace, we needed a partner who provided more than capital,” explained Leslie Hermanson, president of Mr. Christmas. “In Andrew Sachs and his team, we found an investment partner who understands the opportunities we face, and thanks to their experience, can help us with our path forward. We are excited about accelerating our growth potential through operational and digital enhancements across our business to stay competitive and continue to help families create holiday traditions with memorable pieces for years to come.”

This is Mr. Christmas’ first outside capital investment since it was founded in 1933 by the Hermanson family. The terms of this deal have not been disclosed, but a release did note that Sachs Capital and operating partner Bernie Kropfelder will work day-to-day with Mr. Christmas, increasing its executive bandwidth as part of its mission to drive continued growth. Kropfelder will focus on enhancing e-commerce platforms and experiences, entering other holiday décor markets and expanding into new retail channels. The Mr. Christmas family of brands currently includes brands in several other holidays and seasons under the names Mr. Halloween, Mr. Cottontail and Miss Valentine.

Sachs Capital, which will become Mauloa at the completion of Sachs Capital Fund II, brings more than 100 years of combined experience to the investment. Per a release, its core philosophy is “to align its interests with ownership and management through a non-control minority investment.”

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Lenise Willis, editor in chief, and Adelaide Elliott, associate editor, make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more

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