VCNY Home puts focus on Millennials, Gen Z for new collection

VCNY’s new jade + oake collection is inspired by fashion-forward colors, patterns and textures.

NORTH BERGEN, N.J. – Home goods manufacturer VCNY Home has launched jade + oake, a new home goods line designed specifically for young adults.

“We know that young adults are busy juggling life and work responsibilities and that they cherish home as a place to reflect, reenergize and express themselves,” said Toby Cohen, co-founder and CEO of VCNY Home. “We believe they shouldn’t have to miss out on getting the décor they want or sacrifice style when decorating on a budget. Our incredible team at VCNY Home knows how to bring incredible quality and design home for everyone and we’ve done that with jade + oake.”

The collection includes soft and hard goods from kitchen and living room to bed, bath and floor. The launch follows a successful soft launch of select items last summer.

Featuring trend-forward designs, textures, patterns and hues, the collection offers possibilities for self-expression through home décor, according to the company. “From ultra-soft bed sets to statement-making decorative accents, jade + oake provides affordably forward home décor for the modern millennial and Gen Z,” said Cohen.

Cohen said VCNY Home developed jade + oake to address a white space in home décor, offering young adults on-trend and quality designs at affordable prices. Leveraging a team with global sourcing, manufacturing, design and merchandising capabilities, VCNY Home designed the entire collection in less than a year to ensure that every item will retail for under $40.

Inspired by today’s colors and patterns, the collection features soft textures like woven jacquard, knits, matelassé and waffle fabrics as well as typically high-end touches like embroidery, quilting, contrasting, raw edges and faux leather. Pops of print and reversible accents allow for patterns and styles to be mixed and matched and integrated seamlessly into any space, the company said.

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