BOSTON — Online home furnishings retailer Wayfair is reportedly opening a physical store in King of Prussia, Pa., according to a report from PhillyVoice.com.
The Boston-based retailer is reported to be taking over a former JCPenney location that was vacated in 2017. Wayfair will set up shop in some 100,000 square feet of retail space, plus a café with indoor and outdoor seating and a rooftop deck with a bar. The news was broken on Facebook by Greg Waks, an elected official in Upper Merion, Pa.
Wayfair recently opened an AllModern store near its hometown of Boston in Lynnefield, Mass., one of a few of its brick-and-mortar presences as it implements a strategy to harmonize online and offline retail.
Wayfair declined comment for this story.
Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today in 2013. Reach out to me with your story ideas, tips and more at firstname.lastname@example.org.