Denim brand G-Star is making sustainable fashion in a new kind of way. Through its new platform, The Art of Raw, G-Star RAW collaborates with various international designers, asking them to push their creative boundaries by incorporate denim waste into their design processes. Their latest collaborator is Lenny Stöpp, a multidisciplinary artist who figured out a way to turn denim into upcycled furniture.
The Fluff Stacks, which consists of a side table, stool, and lamp, was created through a process much like a science experiment. Stöpp invented his own material by mixing water, starch, and denim pieces in an industrial pulp machine. The denim pulp then gets pressed into molds and is thoroughly dried before being assembled into the final art pieces.
Photos courtesy of G-Star RAW.