Marking a milestone, Perigold plans further disruption to luxury market

Perigold carries more than 1,000 premium brands, and plans to expand its assortment.

BOSTON—Online retailer Perigold is marking its fifth anniversary in business by planning further disruption in the luxury market.

Already carrying more than 1,000 premium home brands, the retailer aims to broaden its assortment even more.

“As we look to our next five years, we’re focused on delivering even more game-changing offerings and ambitiously expanding our portfolio of brands to ensure Perigold customers find design inspiration and beautifully crafted pieces for the home every time they return to shop with us,” said company head Rebecca Ginns.

The retailer, a division of Wayfair, carries modern designs from Emeco and Heller, bedding from Coyuchi, and fabrics and wallpaper from Scalamandré. Its furniture and home décor brands include The Rug Company, Kartell, Calligaris and Flos, while new additions for kitchen and bath include Ann Sacks, Brizo, Dacor, Devon & Devon and Porcelanosa. It also offers complimentary design services and interior design insider info through a Design Council.

A new campaign highlights the company’s vision to “unlock extraordinary” as the new way to gain access to and shop luxury home furnishings. It is also offering a contest with a chance to win $5,000 toward a project working with its design services team.

See also:

The high-end is in high demand

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.

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