Themed dec pillows from Pottery Barn’s 2022 Halloween collection.
Washington – Halloween spending is poised to hit pre-pandemic levels this year, and home décor accounts for a bigger share of the budget than you might have guessed.
According to the National Retail Federation’s annual survey, 69% of consumers plan to celebrate Halloween this year, up from 65% in 2021 and comparable to 68% in 2019.
That means total Halloween spending is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion.
By shopper, that translates to $100 on average on Halloween candy, décor and costumes – on par with last year’s record of $103, which represents the second highest in the history of the survey.
“Halloween is an exciting time for many families, and that enthusiasm is reflected in the number of Americans who plan to celebrate the holiday this year,” NRF President and CEO Matthew Shay said. “As consumers continue to return to pre-pandemic behaviors, retailers are prepared to meet that demand and help make this holiday a fun and memorable one.”
Conducted September 1-6 by Prosper Insights & Analytics, the survey asked 8,283 consumers about their Halloween shopping plans.
The top ways consumers said they plan to celebrate include:
- Handing out candy (67%)
- Decorating their home or yard (51%)
- Dressing up in costume (47%), with one in five planning to dress up their pet in a costume
- Carving a pumpkin (44%)
- Hosting or attending a Halloween party (28%)
No surprise, costumes dominate shoppers’ Halloween budgets. Kids’ and adult costumes are expected to total $2.9 billion, the highest amount since 2017. Pet spending is expected to exceed last year’s record high, reaching $710 million.
Similar to recent years, Halloween enthusiasts are shopping early: Nearly half (47%) started at the beginning in September or earlier.
And 40% of surveyed shoppers said they plan to purchase their items at discount stores, while 36% will go to specialty Halloween or costume stores and 31% will shop online.